West
End Apparel group Inc. specializes in product development and apparel
sourcing Mail Order retail and Internet companies around the world. We do
private label apparel for women, men and children. Our highly trained
staff and state-of-the art systems allow West End to provide expertise in
all phases of garment manufacturing from conception through timely
delivery.
West
End Apparel is the brainchild of Naina Bindra
and Kenny Bindra, the idea was
conceived in India, and took birth in New York, USA, the commercial
capital of the world, in the year 1992.
The
story began with them starting a company to supply garment accessories to
the local manufacturers in USA. These accessories were imported from
India, China, HK and Taiwan.
After achieving great success in this venture, they went ahead and started
the buying house for sourcing garments, to tide away the problems faced by
the Importers in USA.
They
used their experience and association in the 3rd world
countries like India, Pakistan, Bangladesh, Philippines, Indonesia, Korea
and china and made a good foundation to service their clients in the USA.
The
company did have its teething problems, but it overcame the same, and
moved forward spreading their wings slowly but steadily, into India,
Pakistan, Bangladesh, Middle East (UAE, Oman, Qatar, Jordan, Egypt), Far
East (Indonesia, HK, Philippines, China), Africa (Kenya, Madagascar,
Lesotho, Botswana), and build up a strong reputation for themselves for
good prices and delivery.
The
success of West End lies in using their mistakes, as the stepping-stones
to success, with a motto that said “
Exceed the expectations of the buyer”.
Heading the organization Mr.
Kenny Bindra aided by Mr. AL Goldberg, (A pioneer in garment
sourcing from the Far East) achieved some great success in servicing big
accounts selling to some of the biggest retailers in USA. At the other
end, the group tied up with manufacturers based in different parts of the
world, having good reputation, and were well known in the garment trade
for executing the orders in a timely manner.
How do we help you????
Head Office in New York. USA
The
head office being in New York, the commercial capital of the world, and
also the garment trade, helps us to serve you better. We are a phone call
away. No long distance calls to be made by you to check on your production
issues. We are updating our system, where in every client of ours will be
given a code to access our website and check the status of their order.
The website is being updated for the same
